The easiest solution for managing 301 redirects from your apex domain (SSL included).
Apex domains (otherwise known as root, naked, bare, or base) are difficult to manage.
ApexWise provides a simple redirect service for these domains to take the headache out of managing these domains.
Websites should resolve on both apex (example.com) and non-apex (e.g www.example.com) domains, however both require different handling in the DNS layer. For improved SEO you should choose one (typically www.example.com) and redirect the other, so you do not appear to have duplicate content on multiple domains.
The majority of DNS providers do not provide a built in solution for redirecting apex domains, or if they do it is lacking (e.g without https, limited control over redirect). This means many IT teams run redirect services purely to redirect this traffic, which means maintaining static IPs, certificates, and redirect rules in a custom service that needs maintaining.
ApexWise provides a robust, global network that minimizes latency and ensures a highly robust platform to manage these domains. It removes the need to run your own redirect services, or manage certificates to service your end users. It is API enabled, allowing your development teams the ability to automate this setup process entirely. SEO is also improved, as search engines receive valid responses at apex domains, that otherwise may perform poorly or not resolve at all.
